I just don't go in to buy a bow I am in there 3 times a week, I help out when he is busy(I offer) I take care of him and thought he should take care of me.
Well now that's a different story than just being a customer.
You guys have to remember that these small pro shops are not making huge ammounts of money. Many only "take home" 40,000 to 60,000 per year.
Like I said earlier he may have to pay a lot more that the cheaper guy does. Depending on how many he sells and how he has to pay for them when he gets them one shop could get them for as little as $512 and the other shop may have to pay as much as $602. You don't know the whole story behind his pricing. Also the MSRP on the swotchback is $769. So he is discounting it at least some and it may be as much as he can afford to discount it.
That's what you get to deal with when you buy a Mathews. They do not treat all the dealers as equals and therefore the dealers can't treat all the customes as equals.
Many bow companies will give the dealers set prices that they must sell the bows for so everyone gets the same fair treatment. Mathews does not do this.