Got my Zeiss Conquest 10x30's for just over $400 at either SkyOptics or some other place online. Just make sure they cover the Zeiss lifetime warranty. I've only had them 1 season but they are the best I've ever used. My wife has the Zeiss Diafun in the same power and they are about the same so if you're looking to save some money you can get those for just over $300 I think. Highly recommended, Zeiss has great glass. If you get a chance to look through them at a store that would be the best to try comparred to what your eyes like.