It's simple.....the bow manufactures have excellent sales staff. They continue to sell us on the fact that we need the lastest, up to date equipment and gimmicks. They hire famous hunters and target archers to shoot thier bows, wear the latest high-tec camo outfits, dangle a pair of $1500 binoculars around thier neck and set them up on a deer ranch where the cull bucks are mid-range P&Y contenders. A month later the ads start appearing showing the successful hunter posing with a behemoth of a buck claiming that if you want this, you need to buy (this). And we do it[:@]