I think you have to look at what you are getting, and how much time and personal touch has gone into making a call. If it is a custom call, the maker has spent time turning it on a lathe to his specs. He sands, finishes, assembles, and usually tests it. He's got a design that he likes, and knows what sound he wants to get out of the call. There is a also a time factor involved in the cost. It is truly like a piece of art. I would say that if the Cody call is custom, maybe it is worth it. If it is mass produced, I wouldn't pay more than $30 for it. You can buy good custom calls for that price or a little more. But if it makes you feel more confident and harvest more birds, maybe it is worth it.