I have a VXIII with the B&C recticle - love it! I had many people advise against it, saying that "it's too much to think about when you are aiming at an animal". Not so - IMO. Leupold has come up with an exceptional aiming system. The recticle is guaged according to what bullet/caliber you are shooting. For example, if you are shooting a .270 with a 130g bullet (my load) with "x" velocity, you will use the large arrow on the zoom-ring (in this case - 10X). If your bullet choice is a .3006 and a 165g bullet with "x" velocity, you would use the smaller arrow on the zoom ring (8X). When you buy the B&C recticle, there is a separate user manual (with a chart) that comes with the scope that explains which caliber/bullet combination to use in conjunction with the recticle. It is important to note that you are only supposed to use the aiming system at the appropriate power setting (arrow marks), otherwise you will be off considerably. Does it work? You betcha - at least for me it does. I had a chance to take a deer (doe) at 325 yds. Had all the time in the world to place the shot where it should have been. The bullet hit exactly where I put the recticle. Of course, I practiced before hand at that distance (300 yds). IMO - a worthwhile investment, especially at longer ranges where "guesswork" won't do.