I was able to get a bit more info on the head. As for the price? $till don't know. I sent them an email and this was the reply. Big Slick, You wouldn't by chance be the friend who shot the pig would you?

Thanks for looking for information on our new ATOM broadhead we debuted at the ATA show a few weeks ago. How did you hear about it?
The specifics on the two sizes are this.
100 grain has a one inch by one inch cutting width with a solid one piece titanium body.
125 grain has a 1.25 by 1.25 inch cutting width with a solid one piece titanium body as well.
The "Blades" we have engineered are Nickel/Titanium alloy called "Nitinol". Being predominately titanium...plus being 53 thousandths of an inch thick. Those two factors provide for an incredibly strong "Blade" and the ability to hold the scalpel sharpness for a magnitude of time well above any stainless steel razor blade. There are two memory shaped flexible razor wires per broadhead. They are installed as simply as putting a key on a key chain..even easier actually. The leading edge of the wire is scalpel sharp. We cut the wire to length, form it to our broadhead shape..stress relieve and memory set the shape in a kiln. Ready to go with razor wires...body of solid titanium...The razor wire is only flexible under extreme duress compression impact loads..such as thru a spine (We actually passed completely thru a spine shot on a buck), heavy shoulder bone of a large deer/elk/moose/hog shoulder plate... In fact, after a full and unsuccessful season trying to shoot a hog on film....a friend shot one a few nights ago just so we could answer the questions posed by skeptical folks as to the durability of our flexible razor wire and the hole it cuts thru that tough hide/shoulder plate......results were simply as expected...a complete pass thru with full cutting width entrance and exit holes, both lungs and top of heart neatly sliced....hog didn't go very far which is exactly what we experienced with all the deer we have shot..
With the wire having such a small cross sectional coefficient of lift as compared to any previous "Razor bladed broadhead"...we are actually as aerodynamically elegant as a field point and achieve the exact same impact point as a field point. Yet we have four razor sharp lethal "blades" exposed at all times to do the business a broadhead is supposed to do upon impact with an animal.
The end result of my engineering effort to resolve all problems with both fixed bladed broadheads and mechanicals, yet keep all the benefits of both..have resulted in The ATOM.
Absolutely accurate, lethal and nearly indestructable.