RE: Jeep Anti Commercial?
Hey Borch, feel free to correspond with them yourself if you don't like the wording of my letter. There are other marketing plans they have that I don't go along with either.
For instance, their new claim that "during WWII, they were there..."
The name "Jeep" came from the acronym "G.P.", which is short for general purpose. There was no company called "Jeep" at the time. There was a company that subsequently bought the plans/rights to the vehicle for resale though, under the name "Jeep." (It's similar to the "Hummer" today.)
Jeep (the company) was not there... They have no right to claim they were.
Edited by - mizzou2002 on 01/08/2002 12:54:25