What???? Do you guys think they scribbled this add out on paper Saturday morning, shot it that afternoon for airing on Sunday? Trust me this was no accident. A mistake? Yes! Every add that is put on television is viewed and reviewed very carefully. Much discussion does into what demographics they are trying to attracted with the commercial. As well as the enterainment value. Advertising is big business. And companies want results, not funny adds. In regards to the letter sent to Jeep by Mizzou2002. They will deny that the commercial has an antihunter message. Why? Because they want you to buy another jeep too. Generally a letter with a stronger message has more of an effect.(I regret that your current advertising strategies has cause me to cease my purchases of your products. Be advised that I will be talking to others who might me considering purchasing your vehicles to look elsewhere). Personnally, I'll stick with chevy.

Edited by - Borch on 01/08/2002 09:56:27