Now come on here guys! ! I thought that was funny! Sure I guess it can be taken both ways but so can many things. Ever said something that came out wrong? Or that could be taken a differant way? Of course you have. This is no differant. Look at the tremendous amount of other advertiseing that Jeep does to try to gain or keep, the outdoors mans market. YOu don't throw that away with a add that will counter your message, this is humor and that's all it is.