It is just advertising and they will do anything to hawk their products. A similar problem that bothers me is the amount of advertising that booze and cigarette makers put in the outdoor magazines. Every time I see the camel add with the sexy looking woman I wonder who the add is targeting. Probably young people. No wonder more of them smoke than ever before. I like to have a drink after the hunt and don't smoke but would still like to see at least 1 outdoor mag have the backbone to cut out these adds.