I agree with bwhunter. I've been to a few races(Nascar and Indy) and as soon as you hit town you start seeing signs like "Miller Lite welcomes race fans". I think whenever you have a big event going on you're naturally going to see advertisements for beer as well as other products. Personally, I dont drink while I'm hunting, maybe after but not before or during and I don't think it gives us a bad rep., its just advertising.

JMO,
Steve