I bought into the WSM craze myself, not sure why maybe an excuse to buy a new rifle. After many dependable years of service I decided to retired my .270 Win and move to a fresh new .270 WSM rifle. My impressions, ammo is more expensive (yes even to reload), factory loaded ammo is limited thus far, and I guess most importantly, I have yet to find one thing that the WSM will do that the standard 270 can't. That being said it is still a nice toy and I do believe that the WSM's in most calibers are here to stay, we're talking about them right now!