Yep, a guy only has to take it as serious as he does his hunting I guess! I agree that it is impossible to eliminate all our scent but I have certainly learned that when taken to extremes you can indeed see more deer more often than without! My goal is to minimize my disturbance to my area. For instance.... when/if a deer "jits" my scent, instead of smelling like I'm 20 yards away, my scent may seem like it is a couple of hundred yards away. Instead of smelling like my entry/exit trails are only a minutes old they may seem like they are many hours old. In farm country where I hunt this can indeed be the difference between getting a shot at a "shooter" buck and possibly never seeing him in the area again! To each his own, but I will contiue to use eevry advantage technology gives me.