If a person had yet to purchase a caliber larger than .30 it would seem rather appealing. The number don't look too shabby. I guess it's all about the dollar. If you really thought about all the new calibers, especially the WSM and RSAUM, what's the point? They all just duplicate rounds we've had for years. Convince the world that an action 1/2 inch shorter will align the planets and you make a fortune. All that said....I really want a 270 WSM.