I like my Premier 3-9x40. I've been a Swift bino user for the past 12 years and have nothing but praise for the company. Since my Swift Audobon 8.5x44 binos have been so great I decided to try one of their rifle scopes. Inexpensive without being cheap. Solidly built, clear to the edges, decent FOV, rugged. A great companion to my H&R .308- both inexpensive without being cheap.