I looked at the same thing, but I was recommended the rock chucker by about 20 different people. My uncle has had one for years, and he has had good luck with his. I ordered mine last night at Cabela's for $244. That was the best price I found. In addition to the kit, I was told I would need a case trimmer, calipers, dies, and shell holders. I was also told that the one-shot case lube was much better than the lube stuff in the kit.
P.S. I found this site to be very helpful.
Accuratereloading.com