I was leaning Leupold the whole way due to recommendations and reputation.
However, Burris seems to have a lot of features, still Made in USA, also has a lifetime warranty and for a Fullfield II in Matte 3-9x40mm plus a 20X-50mm spotting scope I just paid $200. I'll be sure to report back with my impressions.
Info: http://www.burrisoptics.com/fullfield.html