It varies from model to model, and even on the some model sometimes. Like say you want a 3x9x50 and they offer several different reticle choices. The duplex scope might be made by a different company than the one with the mildot reticle. I live near one and was asking them this at the store. They said they really don't have a clue, they listed some of the manufacturers they use and said it could be any of them, its hard to tell sometimes. Some of there stuff it is pretty obvious who makes it, and sometimes they will flat out tell you if they know. These guys said the scopes change so much they can't tell for sure. The best way is to look at other scopes until you find one that looks really close by a name brand company. Then it is probably made by that company, but maybe to different specs especially for Cabela's.

I can tell you that I own one of them and am very happy with it. It is a 6x24x42 AO model. I think I paid around 320-350 for it. It was comparable to other scopes in that range and even some of the 500 dollar ones. I put it on my 200 dollar savage 17HMR. I was mostly concerned with optics at higher powers and it was one of the best I looked at out of many until I got above the 500 dollar mark. 300 was extravigant for me, so 500 wasn't going to happen.

Plus they have an excellent return policy, so if you don't like it, just take it back. I went thru three scopes until I found the one I wanted. I would buy one then take it home and try it out on my gun. If I didn't like it I took it back and tried another one. I asked if they were getting sick of me coming back and they said no that is what they want me to do if that's what it takes to be happy with my purchase. I went from a $99 scope and worked my up to 300 some dollars before I found something I was happy with. So I guess they made out in the end.

I don't think you will be dissapointed if you get one. I think mine is a nikon, but I'm not sure. I forgot the companies he told me that made scopes for them.

Paul