Great responses guys. I think there is another issue, in terms of positioning and that has to do with the cams. Mathews has pretty much bet the ranch on the solo cam. And I think for better or worse I think that they have strong brand equity regarding the one cam that will be hard to erode. It may have been that the Liberty was just as smooth as the Outback, perhaps it had a better cam than the HP cam, but the equity that the Mathews has in terms of the solocam, still resonates and I think that was expressed in the # of Outback sales. However, Hoyt did real well with the cam and 1/2. And I think that it was good positioning not going against Mathews strongest point. I think that here Bowtech with this new cam system has an opportunity to differentiate themselves, as Hoyt did with the cam and 1/2. And it's a good move IMO because they haven't painted themselves into a corner as Mathews has with the committment to the solo cam.

What do you guys think about that?