When I tell my non-bowhunting fishing buddies I bouught a new bow they all say the same thing..."Is it a Matthews Solocam?"

Matthews response will be to continue to stoke the marketing/advertising juggernaut that has made them so successful. Until another company can match them blow for blow with TV personalities, print, and committed dealers they will remain #1 regardless(within reason) of what the other bow companies produce.

Just my $0.02

UR