I was very impressed with the pics of the the new super slim series. I think their carbon technology has the potential to be a real money maker for them.

I know speed is an often times overrated aspect of bows, but since people are seeing that shootability and speed can go hand in hand (read: Bowtech)I think it is an apect that has to be paid attention to.

Is shooting 340 fps a necessity in any aspect of archery....nope, but if you can shoot 340 fps as easily and trouble free as yesterday's bow at 280 fps would you do it? I think most would. So my suggestion would be to boost the performance without sacrificing shootability, forgiveness, or whatever you want to call it.

Aside from technology, I think the MOST important factor in a company's success is cutomer service, which I think is what contributed to HCA's loss of market share in years past. I recently had dealings with Pearson Archery and I have NEVER had a company go so far out of their way to help someone. It left me with such a good impression of the company that I will probably use the money I was saving for a Bowtech BK2 to buy a 38 Special just so I can show my appreciation.

Customer service goes a long way in creating and maintaining customer loyalty.