In my opinion by far the best out there! I love the stuff and have been using it for years before it was bought out. It is still made by the same guy in the same place right here in northeast Ohio! The doe in heat is rediculous. When the rut is getting ready to kick in or started I use the stuff and the bucks come running when they get a whiff. I would recommend it all the time. The only thing that people knock is that the esterous comes from two deer and not the same one but other than that is WORKS!