I have to admit that I find the advertisements very appealing as the women are definitely attractive and attired in what I would call "provocative" outfits. Nothing wrong with that except, to be totally honest, I never look at the bows anymore.
I have one major issue with the ads though. Every time I am leafing through one of the bowhunting mags and stop to admire the advertisement my wife smacks me upset the back of my head. Now why is that? It is only a bow advertisement.