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Old 09-26-2004, 07:23 PM
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zak123
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Default RE: Martin's "sex sells ads"

ORIGINAL: Washington Hunter



Because they're too busy trying to prove one's superiority over the other on paper by calling names, etc. Pictures of Hoyt bows and Hoyt specs in Mathews adds, pictures of Mathews bows in Hoyt adds. That's low if you ask me. That's poor marketing if you ask me.
Actually, in the May/ June 2004 issue of Bowhunt America on page 17 there is a Martin ad. They do compare Martin bows to others. They say, "Many other manufactures risers are made using a process called extrusion. A piece of metal is made in the shape of a riser and then is cut into smaller pieces to form individual risers to cut costs.

Risers that are extruded can have as much as 1/4"deviation from the inaccuracy of the of the extrusion process".

Then they show a picture of a couple of risers. The captions are, "Other manufacturers use extrusions", and, "Extruded risers can vary as much as 1/4"."

That is comparing their bow to others.
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