Ok fine, you're both entitled to your opinions however close-minded they may be.

Time to pull the old Mathews/Hoyt name calling card. I've said it a hundred times or better, I'd rather purchase a bow from a company who doesn't have to "stoop as low as" name calling in their adds. When I pick up a magazine with a Martin add in it I automatically know that it's a Martin add. They have the bow, a few facts about the bow, the bow's specs, and a piece of eye candy as well. When I pick up a magazine with a Mathews or Hoyt add in it I don't know right off the bat what companies add it is. Why is that? Because they're too busy trying to prove one's superiority over the other on paper by calling names, etc. Pictures of Hoyt bows and Hoyt specs in Mathews adds, pictures of Mathews bows in Hoyt adds. That's low if you ask me. That's poor marketing if you ask me.

If you take out an add in a magazine it should be to promote your product, not degrade someone elses.