i didn't see the add but the truth on the issue is sex sells. Weather its shoe laces or bubble gum sex appeal is a big factor. I have seen several other bow products use sex appeal as an advertising strategy. I haven't really bought any of the products because of the advertising however i have cut the adds out of the mags and have em taped up in my apartment. Makes for great interior decorating, expect to see me on the next "While you were out"