I don't find the Swede ammo is terribly priced. If you're talking Norma, then yes, it is very high. But many of the major American companies are loading it in plain-jane offerings...and also some slightly expensive premium loads.
The PMC I've bought and fired has performed well and wasn't too highly priced.
I've bought and fired Winchester and Remington plain-jane stuff..it's ok and provides brass for re-loading.