I would say that it is a scam. The infomercial states that "it works better than live bait". I have never seen anything more realistic and better working than live bait. The only infomercial fishing lures that I have been satisfied with are the banjo minnow/bionic minnow and the only reason that I bought those was because Joe Renosky, Jason Renosky, my grandfather and I fishes them in Joe's stream for trout. They amazed me, so I bought some. I also like the flying lure, but I only find it good for one fish, and that is crappie. I jigged it beside a dam pillar and caught so many crappie that it wasn't funny. Just look at the infomercial, it doesn't move that naturally in my opinion and why would it be better than live bait?

Good Luck This Season: Buck Magnet
"Hunting is not a sport, it is a passion, it is a WAY OF LIFE"