I find it hard to believe that anyone finds any of these bow ads offending. They don't use good looking women because their bows are of low quality. How could you possibly come to that conclusion? They use them, so you will quit flipping pages when you get to their ad, stop, and actually read it. No ad in the world is of any value, if the reader doesn't look at it. It's a marketing technique that is used in every industry in every free country in the world. The day men stop noticing good looking women will be the day companies stop using them. It's here to stay and I rather like them. Personally, I get a bit sick when I look some fat, ugly male bowhunter in a product ad, so I usually flip by those pages rather quickly. Hardly worth getting in a tizzy over, so I don't. I suggest you do the same when you come to the pretty women bow ads. In fact, close your eyes real quick. Most of us can usually get the page flipped even with our eyes shut.