Birds, bees and bugs love it. Cant say as I have had much luck getting deer to eat it.

My opinion....just another "quick fix in a bag" that the hunting stores try to get eager deer hunters to buy into.

What we do at our club.....create a BENEFICIAL mineral site that includes a deer specific mineral product and salt. We have used this combination for years and our mineral sites are 12 feet across and 2 feet deep.