The examples with "the turkey was 10' from me" all wear realtree HD. Well that's because it is effective up close with the shadow effect. That's perfect for close range but check out that camo from 50 feet away and it's all a dark, almost black, blob just like Natgear's commercial claims. I wear Natgear and everything comes just as close and I don't have to worry about far distance, or when I'm in direct sunlight, or sitting at the edge of a grassy area by myself.