I prefer Cabela's. I get both Bass Pro and Cabela's catalogs, and Cabela's seems to have more variety of "stuff". Bass Pro Shop is, well, just like their name.... Bass Pro Shop. Way more fishing stuff than Cabela's. Both are equally great. If I need excellent fishing gear, I order from Bass Pro. If I need shotgun hunting/bowhunting/etc... stuff, I order from Cabela's.

Butch