Pinwheel,
The fact that they are missing the boat is proven by the fact that Rinehart targets is growing every year. The McKensie company has sat back and let their targets slip as far as quality and appearance goes. The cosmetic appearance has gone down hill and the targets that do stop arrows for any length of time they charge you more money for and in reality the extra money does not match the durability. Lets ask all the companys to furnish a target at each of the IBO MAJOR SHOOTS and nonitor the nunber of shots to see which has the best durability. To me the only thing that McKensie has done is reap the harvest and as far as the Natural Look goes they prove that it pays to advertise (Natural Look).