While I clearly see your point, there's also the part about doing everything right, finally getting a crack at the big one and Mother Nature throwing a wierd wind swirl you're way and him packing, without your arrow in or through him...

Yes. You need to use solid fundamentals and woodsmanship to get shot opportunities. But for those who don't get to hunt as much as they'd like (fricking jobs), a blown opportunity or two can easily ruin a season.

I agree, hunt the "prevailing" wind direction. Problem is, it's rarely 100% consistent in it's direction. Have you seen the original tree lounge video where they documented some guys sitting around a campfire and the wind direction changed 57 times in one hour? Easy to tell from the visible smoke, if they'd been in a tree, their scent would have been blown 360* around them. Paying attention in stands, I find this holds true probably 85% of the time in areas I can hunt.

I don't forsee products that greatly reduce human odor as being the final nail in the whitetails coffin and threatening their extinction