Honestly, I don't understand how your kids would get any "wrong" ideas with an add like this. You see worse than this on TV all the time, and unless your kids watch nothing but barney and the Teletubbies, they've seen worse.
I agree, some of you need to lighten up.
If their bows are as good as they say they are, they shouldn't need to stoop to this level to sell their product.
I'd rather see a beautiful woman holding a bow than two companies bashing each other in their adds. (IE Mathews/Hoyt) I trust that you're against the use of any attractive woman in any kind of advertising. What's the difference between Martin using women in their adds as opposed to a car manufacturer using one in theirs? Do you make your children leave the room when a "seductive" looking woman appears on the television screen promoting the new Dodge Hemi trucks? I'm sorry if you take offence to what I'm saying, but it seems awfully wrong of you to say these things about this company without believing the same about any other company using the same techniques.
I find nothing wrong with what Martin is doing in their adds and I fully support their decision to keep doing so. I look forward to all future adds from Martin.