J in GB, c903 is entitled to his own opinion. Who are you to tell him to lighten up? I personally do not think seductive advertising has a place in bowhunting. I'm trying to raise my kids right and they don't need to see that junk when flipping through "dad's hunting magazines." And before you say it, yes, some of them (not all) are seductive. If you feel the need to get off, go grab a Playboy. If their bows are as good as they say they are, they shouldn't need to stoop to this level to sell their product. JMHO.