Good article Rack thanks for the link!
If carbon clothing didn't work then why are the sales of the stuff through the roof? It's been on the market for many years now and isn't going anywhere. People don't buy products that don't work....at least not over and over again.
Two things come into play here Jason. What the people from scent lok are selling is confidence and yes people will continue to buy confidence. If it really works then show me. Quantify to me with some tangible physical evidence the benefits of carbon clothing after a couple of initial uses. You can't and neither can the people that buy it. But they feel like it works and that gives them confidence and confidence is one of the most important things that you can carry into the woods or onto the water. People are buying the sense of security that scent lok provides because any evidence they may have is purely circumstantial and or anecdotal. Saying people wouldn't continue to buy it is like saying people won't continue to play the lottery. Sure they will because they want to believe they can win. The odds against it are astronomical but deep down in their heart they want to believe it can happen to them. I know that scent lok will work for about 20 hours or so until the AC becomes saturated but after that I thinks it's rendered pretty much useless. JMO