Just today (this morning) I bought the Leupold VX-III 4.5-14x50 Long Range with the B&C Reticle for my Ultra Mag. I had to work late so didn't get to go out shooting? I like the B&C Reticle, maybe its the bowhunter in me, used to looking at 2 or 3 pins. Out of all the people that I have talked to in this past 2 weeks. Including the people on this hunting form, they have been split almost 50/50. Half like and told me to buy it. And the other half hate it and say it has no place in hunting big game. I admit I need shooting time with my rifle/scope to find out how I realy like it. But I want to and I am willing to try to find out if it does or does not work as advertised!. If worst case scenerio I end up hating it. I can for $50, send the scope back to Leupold. They can change the reticle to a standerd duplex. A leupold rep was in Idaho Falls and sold me on the reticle and gave me the info (price) on the reticle change. I also got a very good deal on the new scope so I am very happy so far. I will keep everyone informed as to how I like it, as I use it for hunting. Thanks.