RE: Premium Rifle Ammo
If you are only hunting whitetail deer I don't think you need to spend the money on premium ammo. Before I became a handloader I would generally buy core-lokt, hi-shok, or power point ammo. If you choose an appropriate bullet weight with these types of bullets you will be fine. If you will test the loads above in your firearm you will find one that is very accurate.
If your fodder is larger game such as, elk, moose, brown bear, etc. I think the premium ammo with bullets such as, Nosler partition, trophy bonded bear claw, swift A-Frame, Barnes X, Fail Safe, Grand Slam, and others is worth the extra expense.
Remember that although bullet selection is important shot placement is the real taker of big game!