etw - My choice is the Burris Fullfield II. I've got the 3x9 40mm matte finish with Ballistic Plex reticle... a range-finding type. This scope sells for $197... and you can get a free Burris spotting scope with it as well.

I have since recommended this scope to two hunting buddies of mine... and they are equally as happy with theirs.

If your scope budget is limited, IMO you can't miss with a Burris Fullfield II.

I did a side-by-side comparison with the counterpart Leupold Vari-X III... and the Burris won. Even my brother who is into astronomy and optics in general.... agreed that the Burris was noticeably brighter.