That's exactly what he told me when I called. I was always under the impression you serve in the same direction, so that when it stretches after the brek in period, and you twist the string to get it back to lenth, if tightens the serving.
The only reason I even noticed was because the serving separated after about 50 shots at the bottomof my string loop. I rotated my loop to lower my nocking point, and the serving just bunched up below the knot, it was so loose. Seems strange to me, this was the first I ever heard of putting it on in the opposite direction. But I'm no techie, so I figured I'd ask before I reserve it