I handload also, but finding the time is always an issue for me. However, I haved used and will continue to use the premium grade factory ammo that's out there. I tried several different loads in the Federal and Winchester premium lines and have found them to be very good. I normally get more consistent accuracy over their basic ammo and the fact that they're loaded with the higher grade bullets that I prefer is a big plus. I think it's worth the extra cost, even when I'm just deer hunting close to home.