I tend to agree with WH. You can tell in many company camo pics that the lighting is doctored because nobody looks as good in the woods as some companies lead you to believe. Second, as JeffB pointed out, these pictures are of guys in treestands and yet you are on eye level with them. This is not the angle that a deer is going to be viewing the hunter from.

Do me a favor. Get some MOBU duds on and get a buddy to take pics of you up in a treestand. Then post them on here. That would give a more accurate representation of what we can expect from any given camo....