If you have taken the time to do the research, to own the best gear, why would you skimp on the camo?
Because some of use really believe it makes no difference when up in a tree. Sit still don't stink.
And I personally would rather have five "cheaper" camo outfits, clean and ready to go than one "magic" camo outfit that I have to rush around keeping clean inbetween hunts.
ASAT looks nice - I am sure it works very well..................but I have killed a few with faded Mossy Oak..........and am certain that my camo is not hurting my chances.