There appear to be two ways to read your post. First, you'd better believe that I'm in the business to make money. If not, my family wouldn't survive. Money doesn't dictate how I react to all situations; but, if I can't make money at a job, I can't afford to do the work.
Let me try to explain a little better. I'm own a couple business, just not a bow business. However, the principles are the same. We all go into business to make money, but if we use "making money" as our primary goal, then we will fail in many individual situations. For example, a customer comes in and says that they hate the new drop-a-way rest they just bought from you yesterday. They want to exchange it for a different rest, but do not want to have to pay a re-stocking fee or other charge. In this situation, an owner can make the decison on what to do, based on how much profit they make, or they can make the decision based on how happy they want their customer after the transaction. When profit motivates the decision, the customer is likely to end up a bit unhappy, maybe enough so that they decide to take their business elsewhere. When customer satisfaction is the ultimate goal, then even though less profit may be made on that particular sale, the thrilled customer will likely purchase many other things in the future and most likely will encourage friends to shop where they get such great service.
Moral of the story: As business owners, we all want to make money, but decisions on individuals sales situations, cannot be motivated by profit if we want to get rich in the long run. In other words, giving up a little profit when the situation warrants it, can mean much greater sales down the road. Great service and guaranteed customer satisfaction has made for many a rich business man. Charge appropriately, but don't let money get in the way of keeping customers happy.