Off the shelf they all have good and bad points. I have owned several brand rifles and most have been a good investment. I owned a wby and while it was a work of art it functioned no better than a run of the mill rem, winchester, etc and shot no better groups(in fact worse than many offer today). As a result and the price I would opt for a custom or Sako. However if your thinking high end like a weatherby or Sako, due some checking on what a custom gun will run you, then you get exactly what you want(possibly for similar or less money). Being left handed I built my 7 rem mag on 700 action for the same cake as a sako stock rifle and I surely don't feel less superior for doing so. If your going to buy a mid-range off the shelf, tit for tat, just buy the one that feels right to you!!!!.. I know many of happy owners of rem, win, ruger, tikka, browning, savage and the list goes on