I'm not trying to be a smart @ss, but you guys that 'learned how to hunt the wind', don't deer ever walk downwind of you? I've killed plenty of deer wearing Scentlok and plenty without....I'm not going to say that it's a cure all, it's certainly not. I have killed my biggest buck to date last season....he came in directly downwind. If you properly care for and use the stuff it certainly won't hurt your chances but to each his own.