Read the article again! These guys shoot competition.
The fact that they are not novices yet still miss deer this much should tell you something about the range they are firing from. ITS TOO D@MN FAR AWAY! I could be a little more forgiving of a youthful novice that just didn't know any better but these guys should know better. The examples you listed are also not applicable here and you know it. You are just being intentionally obtuse. Sheesh, if this isn't unethical behavior in your book then what is?