VaSavage I used to work in the retail industry, that was a wild guess I will admit, but most people would dump their drawers if they knew the real mark up on the majority of the products they buy. Surprisingly the industry with the lowest mark up percentage is the grocery industry, with the exception of meat and produce the average mark up is about 1%! BTW I would have no problem with getting a free one, heck if that is the price I might buy a few more for my twins who will start hunting this year.