I pretty much agree with you. I have tried this and that but anymore I carry a grunt call and a can call (and I know they work) as well as my bow and stand. I don't use scents and I don't use scentlok. I do use Scent away spray when it's warm and wash my clothes in scent away and store them in a container with earth scent all year. I am not sure if those things fit into your definition or not. I don't get the magazines because I am too cheap to buy them. But from what I have seen you have pretty much hit the nail on the head. I even fell for the scent lok thing for a while under the same pretence that you have mentioned. I finally realized the kiss method works best for me and my success certainly hasn't been hurt by giving up the scent lok and scents etc. I don't care if my camo matches (in fact I prefer it not to) so long as it's comfortable. If everyone spent more time hunting and scouting and finding new places to hunt and less time worry with gimmicks we would all be more successful. However your post is right on and we are all susceptible to the "hype". Thankfully in my case, I am much less susceptible these days. I have stumbled back into the KISS method (or my version) and I don't foresee it changing in the future.